Are you looking to set up a mobile beauty business but don’t know where to get started?
Here are some top tips to help!
Decide on your niche
First things first, you need to decide on your niche. If you are already a qualified beautician, then you may have already decided on this based on your current skill set. If not, do some research into what other mobile beauty services are available in your local area and try to offer something different to give yourself a competitive edge.
If you currently work in a salon and are planning on becoming mobile, it is advisable to start by offering a select number of services; consider what is most popular and start by only offering these, to begin with.
Complete necessary training
Now that you have decided what services you are going to offer, you can undertake any training required to be able to deliver these treatments safely and legally. Make sure to go with a reputable training provider to ensure you receive the best service.
If you are keen to get started with your business, train in one area of beauty such as gel manicures to begin with; that way you can offer this service whilst training in other treatments simultaneously.
Set up your business
Once you are qualified, it is time to formally set up your business. Even if you are currently operating as a beautician, you will require different insurance and registration to operate as a mobile beautician.
If you are unsure what you need to do in order to set up your business, it is worth seeking professional advice to ensure it is done properly.
Invest in kit
Now that you are trained and registered, it’s time to invest in your kit. Customers are going to be looking for quality service, and so it is important that you put some initial investment into quality products.
This is where understanding your supply chain and having a reliable partner for health and beauty fulfilment becomes crucial. Such a partner can ensure that you always have your essential products in stock, manage your inventory efficiently, and deliver your products directly to your clients or to you as needed.
If you are starting your kit from scratch, make sure to read plenty of online reviews from other beauticians to help you decide what to purchase.
While buying equipment is essential, don’t go overboard to begin with. Start by purchasing the essentials and you can then build your kit over time depending on how your business performs and whether you choose to expand your service offering.
Promote your services
As a new business, you are going to need to promote your services. This should be done using a combination of online and offline techniques. Create some eye-catching and informative flyers to distribute locally. These should display the services you offer, contact information, and business hours.
Set up business accounts on key social media platforms such as Instagram to showcase what you can offer.
As it is a new business it could be well worth running competitions or offering money off to entice people to book an initial appointment.
