In recent years, cosmetic procedures have become increasingly mainstream, with more people turning to them to enhance their appearance.
With celebrities and social media influencers openly sharing their experiences, the demand for cosmetic procedures, such as facelifts or dermal fillers, has steadily increased.
But why is this happening?
Take a look as we explore why cosmetic procedures are becoming more popular in society.
Table of Contents
1) The Rise of Social Media and Celebrity Influence
Numerous celebrities and influencers reveal the results of their cosmetic procedures on social media.
Their vast audiences allow many people to gain information about procedures and treatments within the beauty industry.
The conversations and images from celebrities and other people on social media have made cosmetic procedures more accepted within society instead of something to hide.
Talking about these treatments has also made people more comfortable accessing them and, therefore, more popular for people to utilise.
2) Advancements in Accessibility and Techniques
The advancement of technology has enabled cosmetic procedures to become safer for patients undergoing them, and the progression of techniques makes these treatments more accessible.
The development of hybrid fractional laser technology has enabled people to undergo laser treatment without needing such extensive recovery afterwards.
Meanwhile, fat grafting techniques have advanced to make the process more effective in enhancing body parts.
These progressions show how the beauty industry is evolving and how more people can access these procedures that were previously only available to a few.
3) Changing Attitudes Toward Ageing
The ageing population no longer accepts the effects of growing older and is trying to find ways to appear younger. Here is where cosmetic procedures come in.
Clients can use treatments such as dermal fillers to help the skin appear more youthful and reduce the appearance of wrinkles and fine lines. They can also add volume to parts of the face, such as the cheeks.
With this goal in mind, more people are turning to cosmetic procedures to turn back the clock on their skin, whilst some young people are using these treatments to try and delay the visible effects of the ageing process from appearing.
4) Cultural Shift in Self-Improvement
Recently, there has been more emphasis on self-improvement and self-care, which includes skincare and looking after your body.
Some people look for “natural” products, meaning they don’t contain unneeded chemicals, and these items need to be good for the environment. Others look towards cosmetic procedures.
These treatment options enable people to enhance their appearance, which can boost their confidence and help them feel better about themselves. For example, it may alter a part of the body that a person was previously insecure about.
Whether the procedure is surgical or non-surgical, cosmetic treatments can contribute to a person accepting themself and feeling more comfortable in their own skin. For some, these procedures can be an act of self-care.
5) Increasing Acceptance and Decreased Stigma
Cosmetic procedures weren’t always so accepted. Once upon a time, there was a huge stigma about the practice.
Procedures such as plastic surgery were often thought of as only available for celebrities, and people who did access these treatments hid them from those around them.
However, as they become more socially acceptable and the stigma decreases, more people can undergo these treatments and feel comfortable doing so.
More people are open about their cosmetic procedures, lessening the taboo around receiving these treatments and allowing clients to feel they can access them if they wish to.
Despite being stigmatised in the past, cosmetic procedures are becoming more mainstream within our society and more acceptable for people to access and use. Whilst there is still some stigma, the beauty industry is changing, and the community is slowly altering to accept these changes and the confidence they can bring.
