Whether there’s a signature scent you always come back to, or you’re still searching for your perfect perfume, there’s no denying there’s something about fragrance that draws us in. The global fragrance market is estimated to be worth a staggering 46.5 billion US dollars and continues to grow each year — but what is it that makes scent so irresistible to us? To help us better understand why perfume is so popular, let’s look at some of the key benefits of wearing it every day.
Perfume Boosts Confidence
When you find a fragrance you love, it makes you feel like a million dollars — this alone is an excellent reason to wear perfume every day. For many people, their signature perfume feels like a suit of armour, giving them the confidence boost they need to become their best selves and start the day right.
It Keeps You Smelling Gorgeous
We all love to smell great, right? More than any other product, perfume helps us to achieve this. Of course, keeping clean is vital to stay fresh and deodorant prevents us from smelling bad, but only your favourite fragrance will keep you smelling gorgeous all day long. By keeping a bottle of your go-to ladies’ perfume in your handbag at all times, it’s easy to top up your scent and keep the compliments coming throughout the day.
The Right Fragrance Makes You Irresistible
The connection between scent and sexual attraction is well established, which is why a perfume containing the right notes can make you more desirable to those around you. Some fragrance notes such as vanilla, jasmine, sandalwood and rose are said to have aphrodisiac properties, triggering a biochemical response that can make you seem irresistible. When your next date night comes around, try a fragrance for women rich in pheromones.
Perfume Helps Create a Good First Impression
You never get a second chance to make a first impression, so when you meet someone for the first time, you want to smell really good. Scent is one of the first things we subconsciously consider when forming an impression of someone, so if you want to get it right from the start, make sure you combine your personality, body language and winning smile with the perfect fragrance.
Fragrance Enhances Mood
Aromatherapy can enhance both physical and emotional health, with some scents proven to boost your mood and do wonders for your wellbeing. Wearing a perfume you love can make you feel more positive and better prepared for whatever comes your way or can work to enhance and reflect the way you’re feeling on any given day.
A Signature Scent Reflects Your Personality
Finding a signature scent is special because it becomes part of your identity, reflecting your personality to loved ones and new acquaintances alike. When you find that fragrance you just can’t get enough of, other people will also begin to associate that scent with you. Whether you want to come across as bold and sexy or understated and elegant, you’re sure to find your ideal perfume out there.
Certain Fragrances Can Help You Relax
Thanks to their natural ingredients, certain perfumes have relaxing properties and can help you feel calmer. Floral and citrus scents may instantly make you feel more at ease, while lavender and jasmine oil are both linked to improved sleep. If you’re having a stressful day, a spray of the right fragrance could be just the thing to help you relax and regain composure.
- Perfume Triggers Memories
There have been countless studies into the relationship between scent and memory, with the two being intrinsically linked. It’s well known that scents can trigger strong memories, as smell is the only one of your senses that travels a direct path to the emotional and memory centres of the brain. Smelling a particular perfume, food, or flower can trigger happy memories instantaneously, which is probably something you’ve already experienced. If you experiment with different fragrances throughout your life, you’ll find each one comes to remind you of a specific period or place, helping you relive moments in a unique way.
Scent Evokes Emotions
The link between scent and emotions is connected closely with memory. If you’ve ever smelled a fragrance that reminds you instantly of someone you care for, you’ll understand how scent can evoke strong feelings. By wearing a signature scent, you can trigger a positive emotional response in others through the power of association.
Perfume Adds the Perfect Finishing Touch to an Outfit
On top of all the other amazing things it can do, perfume can also complement an outfit, acting as the final accessory before you head out. Choosing the right perfume for a given occasion will bring your look together and provide the perfect finishing touch